What concerns are top of mind for users? How do they really behave? How are people using similar products/solutions today? There is one key requirement of user research, and it’s simple but not always easy: You have to actually talk to users. It doesn’t have to be a lot of them. Even just two or three is better than none at all. In guerilla user research, you miske a priority to talk to and learn from at least a few users, firsthand and by whatever means necessary. It can take any number of forms, from making a phone call to approaching someone in a coffee shop.
When Should you use this:
● When you’re forming goals and priorities for design and feel that you need to get grounded on your understanding of what user’s want
● You are making decisions about the design of your solution and don’t have any firsthand knowledge of user needs or preferences.
Activity adapted from The User Experience Team of One: A Research and Design Survival Guide, by Leah Buley