Innovation is not easy. Generating new ideas when you are entrenched in what you have always done makes it even harder. That’s why through the use of Human Centered Design and Design Thinking the Imaginarium offers “Design Thinking Ideation Sessions.”
What is an ideation session? Well, put simply it is a thinking and learning session, lead through the use of human centered design and design thinking that helps you come up with ideas, but not just old ideas NEW ideas that challenge the norms of what you have always done.
The important thing to remember is that an ideation session is NOT a brainstorming session. In ideation sessions, each attendee will be pushed- out of their comfort zone, out of their traditional role, out of their box.